- LocationChicago, Illinois
- Year2012
- Build typerenovation
- Sq Ft14800
-
RoomOffice space
- DesignerEastlake Studio
- ClientMark Anthony Brands
Capturing a unique brand
The goal for this new office space was to capture a unique brand and identity. A distinctive environment for their most popular line, Mike's Hard Lemonade. They knew DIRTT would be able to deliver this one-of-a-kind space. Committing to this approach early meant they could reap the savings of DIRTT’s design assist. It also meant this impressive space would come to life rapidly.
Most noteworthy is the double glass wall. The cavity between the two panes of glass was just wide enough to fit over a thousand faux lemons. Then the Mike's Hard logo went on the front of the glass. Talk about high impact when you first walk into the workspace.
The flexibility of DIRTT means this office is ready to adapt as things change. In fact, the company came back to DIRTT for a reconfiguration two years after the initial renovation. They’re also considering adding some more recent DIRTT innovations to their space. Thanks to the universal nature, any new DIRTT will integrate seamlessly.
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