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It takes bravery, tenacity and resilience.

The whole quote from Theodore Roosevelt is “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”

That quote sums up our feelings for the writer of this letter. She saw that designing and building the same way was not going to give her stakeholders the spaces they truly needed. But to build differently, she was going to have to be brave, tenacious and resilient. And she was.

To give you a little background: Before our clients decide to build with DIRTT, we invite them to see our headquarters and production facilities in Calgary. Mogens, is Mogens Smed, DIRTT founder and visionary. “DIRTTbag” is the affectionate title we all hold at the company. Dan, the DIRTTbag she is referring to, is our regional Rep.

Good morning, Mogens!

I’ve been meaning to send this email since we got home from Calgary last September, but as we are now expecting our first DIRTT delivery to our new corporate building tomorrow, today seems appropriate.

You’ve made an impact on me and my career. As a 30-something female working in the construction industry with an architecture background, I constantly feel like I’m challenging the way people/we do things. Pushing us to ask the difficult questions, holding our partners accountable for their actions (and mistakes), and helping us think about the next 30 years rather than just the next two. Everything about the company you have created aligns with my north star. I feel like whenever I’m challenging too much, that I should just “shut up and color”, I think about how that is your existence of being, and how you’ve made your company and your career by challenging the way we do things. 

But here we are. Ahead of schedule. Under budget. Just like you promised us.

My company are about to embark on one of the largest (if not the largest) installations of DIRTT in [my state] – the first delivery is tomorrow. It has been a struggle, not only with my boss and colleagues, but with our architects, engineers, IT people, and of course the contractor, to get everyone on board with DIRTT. It’s been exhausting. There have been times where I’ve wanted to give up and let them go the “easy” way of conventional construction but I’ve put my neck out there. Dan Flynn is my DIRTTbag and he has been my partner on this winding road. I feel like the two of us have carried this project from its inception and fought like mama bears to keep it going in the right direction with constant education and relationship building. I remember telling him on more than one occasion that there was “no gas left in my fight”. But here we are. Ahead of schedule. Under budget. Just like you promised us.  

Word has gotten around our fair little city that we are doing an entire building of DIRTT. I have a feeling we will be giving a lot of tours. And so the education will continue – because that’s what being a family is all about, teaching what you’ve learned to the next generation.


DIRTT Environmental Solutions uses its 3D software to create prefabricated interiors. Each space is tailored to our clients' needs. Manufacturing facilities are located in Phoenix, Savannah and Calgary. DIRTT works with nearly 100 Partners throughout North America, the Middle East and Asia. DIRTT trades on the Toronto Stock Exchange under the symbol "DRT".