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Interactive walkable virtual reality lets people in different cities meet inside a project before it’s built; marks next step for the software already used by 188 of the Fortune 500s

DIRTT, the industry-leading tech and construction company, has developed technology that lets stakeholders from different locations explore their proposed project together in virtual reality before construction even starts — and design changes are reflected instantly in the visuals, pricing and manufacturing data. Media can demo the technology June 11 – 13, 2018 at DIRTT Chicago.

This technology is a first for the industry and addresses some of construction’s longest-standing challenges by improving communication and removing guesswork, with certainty in project cost, schedule and the end result. It’s built on DIRTT’s own digital construction platform, ICE®— the only technology to generate instant pricing and manufacturing data for construction projects while a user explores and modifies the design in virtual reality. What you see is what you get, down to the penny and within a fraction of a millimeter.

“From separate physical locations, an architect, designer and client can meet inside a space that doesn’t even exist yet,” says Barrie Loberg, DIRTT co-founder and creator of ICE technology. “They can make changes and see the impact of those changes instantly in the design, pricing and even the manufacturing data. This live, interactive experience can bring efficiencies to every phase of construction by improving how we understand, plan and ultimately build spaces.”

With its industry-leading technology and advanced manufacturing, DIRTT has done projects for 188 of the world’s Fortune 500 companies and completed tens of thousands of unique construction projects globally, across a variety of industries.

Media, investors and invited clients can demo this technology at the company’s annual DIRTT Connext showcase, June 11 – 13, 2018 at the DIRTT Chicago Green Learning Center (GLC) on the 10th floor of 325 N. Wells St. Chicago is one of seven standalone DIRTT GLCs throughout the U.S., Canada and the U.K., in addition to four manufacturing facilities.

Media: Please book by contacting Liane MacNeil.

Investors are invited to book a tour of the DIRTT Chicago Green Learning Center, including a demo of this technology. Please click here to book your tour or contact Kim MacEachern on DIRTT’s Investor Relations team. 


Liane MacNeil

Long-time DIRTTbag and communications team lead, Liane is your go-to person for any media inquiries at DIRTT.


DIRTT Environmental Solutions uses its 3D software to create prefabricated interiors. Each space is tailored to our clients' needs. Manufacturing facilities are located in Phoenix, Savannah and Calgary. DIRTT works with nearly 100 Partners throughout North America, the Middle East and Asia. DIRTT trades on the Toronto Stock Exchange under the symbol "DRT".

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